Ambiente by Messe Frankfurt is the world’s leading consumer goods fair. Beyond its size, Ambiente is a place for wholesale and retail professionals to interact, establish business connections and find inspiration. In 2014, I had a chance to represent Hanoi Design Centre in the Vietnam Pavilion alongside with eight leading craft exporters from Vietnam. In the scope of a rigorous project supported by the Centre for Promotion of Imports from Developing Countries (CBI), all participating companies presented new collections that incorporated sustainable design, clean production, local materials and traditional techniques. I had a chance to work with the creative team at Hanoi Design Centre to develop collections inspired by local craftsmanship with a flair of Scandinavian design. The products we brought to Ambiente was diverse and included ethnic textiles, thin ceramics, cinnamon wood and bent bamboo to name a few. Hanoi Design Centre, Vietcraft and CBI are among the forerunning organizations working to promote international trade and create added value to Vietnamese handicraft through sustainable design, production and branding.